Big Data or How to Assess Impact

Big Data or How to Assess Impact

In all our effort to put the puzzle pieces of this world together, analyze data or predict behavior we forget that one little factor that is not consistent in their actions: HUMANS. Predicting actions has done more harm than good. Most data collecting has to do with short-term thinking, so I'm really wondering what it can predict. If a piece goes viral are we darned to follow a recipe that predicts the next success? How does a more reasonable long-term data collecting look like and what are the parameters for success and eventually long-term impact? What are the right time scales to perceive growth and value?

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